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Top related persons:
Vibe's cofounders Franck Tetzlaff - 1 Arthur Querou - 1 Querou - 1 Vibe - 1 It's - 1 Raffi Kamber - 1 Kamber - 1
Top related locs:
France KMTX Seedtag adtech
Top related orgs:
Vibe - 1 Business - 1 Google - 1 Vibe's - 1 Vibe nab - 1 Elaia Partners - 1 Sequoia's - 1 & $ - 1

Search resuls for: "Seedtag"


6 mentions found


☆ Check out the 12-slide pitch deck adtech company Vibe used to raise $22.5 million to build 'the Google Ads of streaming TV'
  + stars: | 2024-02-29 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
Founded in France in 2021, Vibe offers a self-service ad platform that aims to make it super-easy for smaller companies to get their ads next to premium TV content. Vibe was carved out from KMTX, which sold to fellow adtech firm Seedtag in 2022 for an undisclosed sum. "We said, OK, let's just build the Google Ads of TV," Querou told Business Insider. "The ad platform for SMBs on broadcasting and streaming TV is difficult to cover because it requires a lot of manpower to be able to address all these SMBs," Kamber said. Check out a redacted version of the pitch deck that helped Vibe nab $22.5 million in Series A funding from Singular, Elaia Partners, Sequoia's Scout fund, Motier, and other individual investors.
Persons: Vibe's cofounders Franck Tetzlaff, Arthur Querou, Querou, Vibe, It's, Raffi Kamber, Kamber Organizations: Vibe, Business, Google, Vibe's, Vibe nab, Elaia Partners, Sequoia's Locations: France, KMTX, Seedtag, adtech
☆ Pitch Decks That Advertising Tech Startups Used to Raise Millions
  + stars: | 2023-01-10 | by ( Business Insider | ) www.businessinsider.com   time to read: +19 min
Check out these pitch decks that they've used to sell their vision and raise millions from private equity and VC investors. Blocking ad fraudAdtech startup Lunio, announced a $15 million Series A funding round in September 2022. In May 2022, the software-as-a-service startup raised a $30 million Series B round, led by Insight Partners. Marketing in the metaverseAnima, an augmented-reality startup, raised a $3 million funding round from investors in Janury. He raised $50 million in Series D after closing a $34 million Series C last year, bringing its total raised to $100 million.
☆ Experts say these 9 European digital-marketing companies could be top acquisition targets in 2023
  + stars: | 2022-12-30 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Insider spoke to experts who identified nine European adtech companies ripe for acquisition. Private-equity firm Mayfair Equity Partners took a majority stake in UK-based adtech firm LoopMe in January. Given the strength of the dollar versus the euro and the pound, European companies may now be more affordable than in prior years. These characteristics make European companies attractive acquisition targets for US firms. Insider spoke to six experts — a mix of bankers, adtech insiders, VCs, and M&A advisors — who identified nine European digital marketing and adtech companies that are on the market or would be attractive targets.
☆ From ads in video games, retail media, and cookieless tracking — experts predict these surging areas will drive ad industry M&A in 2023
  + stars: | 2022-12-20 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +8 min
Despite an economic downturn, experts predict there will be plenty of advertising M&A in 2023. While that could include some and firesales, deals are expected in hot areas like retail media and CTV. Insider spoke to more than a dozen industry experts who dished on the trends that will drive advertising M&A next year. Companies in hot areas like performance marketing, retail media and CTV will buy others to build out their offeringsPerformance marketing, retail media, and the growth of connected TV advertising have been among the hottest trends for advertising companies and agencies in recent years. Areas like retail media and ad-supported streaming are on fire.
Organizations: & $
☆ 9 hot European digital-marketing companies that experts say are prime acquisition targets for 2023
  + stars: | 2022-10-28 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Insider spoke to experts who identified nine European adtech companies ripe for acquisition. Private-equity firm Mayfair Equity Partners took a majority stake in UK-based adtech firm LoopMe in January. Given the strength of the dollar versus the euro and the pound, European companies may now be more affordable than in prior years. These characteristics make European companies attractive acquisition targets for US firms. Insider spoke to six experts — a mix of bankers, adtech insiders, VCs, and M&A advisors — who identified nine European digital marketing and adtech companies that are on the market or would be attractive targets.
☆ A hacker turned serial entrepreneur who built an ad platform for streaming TV just raised $6.75M and plans to mimic Google's playbook by courting smaller advertisers
  + stars: | 2022-09-22 | by ( Lindsay Rittenhouse | ) www.businessinsider.com   time to read: +3 min
The startup makes running ads on streaming TV simpler and cheaper for small to mid-sized businesses. Vibe, which measures how streaming TV ads perform for small to mid-sized businesses, raised $6.35 million in seed funding from French venture capital firm Elaia Partners. Its technology lets advertisers create and run campaigns by themselves on streaming TV platforms. Quérou added that Vibe does not compete with public adtech companies like The Trade Desk, which works with larger TV advertisers. Quérou also previously founded Motionlead, a creator of playable ad units that is now part of app retargeting platform Adikteev.
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